Up to 60 seconds that show what your software does and why it matters, for your homepage, launches, ads and sales emails. The full video in 24 hours, in 70+ languages.
By Gabriel Candia
A product video shows a visitor what using your software feels like before they sign up. It's not a feature tour and not a tutorial: it picks the one problem your buyer recognizes, shows your product solving it, and ends on why that matters. People also call it a SaaS explainer video or a product demo video; the name matters less than the job. Someone lands on your homepage, gives it a few seconds, and should leave knowing what you do.
Most SaaS teams end up with one of two things instead. A screen recording is real, but it's slow, cluttered and full of cursor wandering, so a polished product looks like a beta. An automated video made from your URL is fast and cheap, but it works from screenshots of your marketing site and a template everyone else is using, so it rarely shows what happens inside the app. A product video sits between them: it uses your real interface, and it's directed like a launch film.
| Screen recording | Automated video from a URL | Product video | |
|---|---|---|---|
| What you see | Your app, at recording speed | Screenshots of your website | Your real UI, recreated in HD |
| Story | Whatever you clicked | A template | A concept made for your product |
| Camera and motion | None | Stock transitions | Directed: zooms, focus, pacing |
| Who makes it | You | Software, in minutes | A team, with your approval |
| When the UI changes | Record it again | Generate a new one | Updated in hours |
We don't record your screen. We rebuild the screens that matter, with your fonts, colors and real copy, so every frame is sharp at any size and the camera can move through the product: push into a table row, follow a notification, let a dashboard fill itself in. Nothing is lagging, nothing is blurred, and there's no test data you'd rather nobody saw.
These are brands we invented to show the range, not client work. Slotbird is a web app for scheduling links, told on a 16:9 homepage cut. Evenkeel is a mobile app for group expenses, made vertical for the App Store and social. More in examples.
Slotbird · Sample brand
Evenkeel · Sample brand
One video, cut into every format you need. The 9:16 version keeps the important parts inside the safe zone that Reels, TikTok and Stories share, so one vertical file works everywhere.
| Where | Format | What it does there |
|---|---|---|
| Homepage hero | 16:9 + a lightweight web version | Explains the product before visitors scroll away |
| Product Hunt and launches | 16:9 | Gives the gallery something to play on launch day |
| Paid social and ads | 9:16 and 1:1 | Replaces static images with the product in motion |
| App Store and Google Play | Store preview | Shows a mobile app in use, cut to each store's specs |
| Sales emails and demos | 16:9 | A link a prospect can watch in a minute and forward to their team |
| YouTube and onboarding | 16:9 | A short answer to “what is this?” for new users |
Launching soon? See our Product Hunt launch video page. Selling in more than one market? The same video works as a multilingual product video, each language with its own native voice.
Free teaser or a short call
Ask for a free 10–15 second teaser made from your public site, or book 15 minutes. If you prefer, do it all in writing.
A fixed price
You get a closed quote before anything starts, based on formats, extra languages and voices (two languages are included).
50% deposit and access
A demo account or screenshots of the screens you want to show. We're happy to sign an NDA.
The full video in 24 hours
Concept, script, voice, music and your real interface. A complete video, not a storyboard or a draft.
Three rounds of revisions
Adjust pacing, copy, emphasis or music until it's right.
Every format, then the balance
We deliver every format, ready to publish, and you pay the other 50% when you get the final files.
SaaS products ship every week, and a product video usually goes stale the first time the interface or pricing changes. Ours are built as code: the screens, the copy, the timing and the voice are all editable sources. When your dashboard gets a redesign or a plan changes price, we update those scenes and re-render, instead of starting a new project.
Because each video is code, another format, another language, another voice or a new hook is a re-render, not a new production. A UI or pricing change can be updated in hours.
Updates are quoted one at a time, or as a monthly plan that keeps the video current and adds a short video for each launch.
SaaS product videos up to 60 seconds start at USD 200. Two languages are included; the final price depends on formats, extra languages and voices, and you get it fixed before we start: 50% to begin, 50% when we hand over the final files. Updates and the monthly plan are quoted separately.
For context, SaaS video agencies usually quote in the tens of thousands and work in weeks. Our guide on how much a product video costs compares every option, including the ones that aren't us.
The easiest way to judge a product video is to see one of your own product. Send us your website and we'll make a 10–15 second teaser with your brand and interface, free and with no commitment. Get your free teaser.
Mostly the emphasis. A classic explainer often uses illustrated characters and metaphors and barely shows the software. A product video tells the same story through your real interface, so viewers see what they'll actually use. Ours combine both: a concept from your buyer's world, told with your UI.
For a homepage or launch, 30 to 60 seconds is enough to show one problem, your product solving it and why it matters. Ours run up to 60 seconds, and the vertical and square cuts can be shorter.
Yes, to show the inside of the product: a demo account, or screenshots of the screens you want to show. We don't need production data, and we can sign an NDA.
Yes. Once the 50% deposit is in and we have access to your product, you get the complete video within 24 hours. Then you have three rounds of revisions.
No. We recreate your interface in HD, which lets the camera move through it and keeps every frame sharp. It looks like your product, without the lag, the cursor wandering or the test data.
Yes, in any of 70+ languages, each with a native-sounding voice and subtitles. Adding a language to an existing video is a new voice and a re-render, not a new video.
Each video is built as code, so we update the scenes that changed instead of starting over. You can ask for a one-off update or take a monthly plan; both are quoted separately.
You do, once it's paid in full. Use it on your site, in ads, on social and in app stores with no extra fees. The music is licensed for commercial use.
Send us your website and we'll make a free 10–15 second teaser with your brand and interface. No payment, no commitment.