Slotbird is a product we invented to show our style: it doesn't exist, and it isn't a client. Here's the brief, the idea behind the video and the decisions that shaped it.
Slotbird · Sample brand
A sample project: we invented this product and its brand to show how we work. Client work appears only with the client's permission.
Slotbird is a sample project. We created the brand, the interface and the product brief ourselves, to show what a product video for a web app looks like when it starts from an idea instead of a template.
The product: scheduling links. You share a link, the other person picks one of your free times, and the meeting lands on both calendars. The name is "slot" (the gap in your calendar) plus "bird" (the messenger). The audience: freelancers, consultants, salespeople and founders in the US who arrange meetings over email every day.
The job of the video: sit on the homepage and make the idea obvious in seconds to someone who has never heard of the product. The tone: light and friendly, with a little humor about the email back-and-forth. Short sentences, no corporate jargon.
Everyone who books meetings by email knows the thread: "Does Tuesday work?" / "How about 3?" / "Sorry, 3 is taken — Thursday?" / "Wait, what time zone are you in?" The video opens there, in grays, with "Re: Re: Re:" piling up and invitations getting declined.
Then the turn: the whole thread folds into a single link. On the other side, a "Pick a time" page shows only the free slots, in the brand's cobalt blue. A tap on "Thu 10:30", a confirmation, and the meeting appears in the week view of both calendars. The tour ends on the availability settings — working hours, buffers, a daily cap — and closes on the line "Send a link. Get a meeting."
Format: 16:9, made for a homepage, where it plays wide above the fold.
Pacing: the product part is one continuous camera move: link, booking page, confirmation, calendar, settings. No cuts to reorient the viewer, so the whole thing reads as one simple flow, which is exactly what the product promises.
Color as the story: the problem is gray; color arrives with the product. Cobalt marks the free times, and the sun yellow from the logo appears on details like the confirmed meeting.
Voice: an American English voice, picked by ear from three candidates. In the opening it reads the email thread itself, so the problem is heard as well as seen.
No third-party brands: the email and calendar interfaces in the hook are generic, and the people in them are invented. Every claim in the script comes from the product brief; with a client, it comes from your own site, and nothing is final without your approval.
If your product replaces a tedious habit — a thread, a spreadsheet, a manual step — the same structure works: show the habit your audience recognizes, then let your real interface undo it in one continuous move. The concept comes from your users' world, not from a template.
For a client, we'd start from your website and a demo account or screenshots, and you'd get the full video, up to 60 seconds, 24 hours after the deposit, with three rounds of revisions. More on SaaS product videos and what drives the cost.
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