Duesday is a product we invented to show our style: it doesn't exist, and it isn't a client. Here's the brief, the idea behind the video and the decisions that shaped it.
Duesday · Sample brand
A sample project: we invented this product and its brand to show how we work. Client work appears only with the client's permission.
Duesday is a sample project. We created the brand, the interface and the product brief ourselves, to show what a launch video for a web app looks like — the kind you'd put at the top of a Product Hunt page.
The product: invoicing for freelancers. The invoice is ready in seconds, the client pays online from a link, and reminders go out on their own. The name is "dues" plus "Tuesday": the day you get paid. The audience: US freelancers and small studios — design, development, writing, photography — who invoice today with a document and a spreadsheet.
The tone: confident and on your side ("We'll send the awkward follow-up for you"), with dry humor about chasing payments. Short sentences, no accounting language. Because the video shows payments, the brief also set limits: no financial promises (nothing like "get paid X% faster") and a mandatory closing note, "Payment processing fees apply."
The video opens on a freelancer's desk: "INVOICE_final_v3.docx", a spreadsheet with an empty "Paid?" column, a follow-up email draft that gets less friendly with each version ("Just following up… again"), and a calendar going from 30 to 45 to 60 days overdue.
Then the product, in one continuous camera move: pick the client, add the work, and the invoice is ready. The client opens it from a link and pays by card or bank transfer, no account needed. If they forget, the app nudges them, nicely. Finally the amount moves from "Outstanding" to "Paid" with a lime stamp — on a Tuesday. The closing line: "Get paid… without the chasing."
Format: 16:9, for the Product Hunt gallery and the homepage that visitors land on from the launch.
Color: the brand is dark and sober, fintech-style, and its lime green is the color of "Paid", so lime appears only once the product does. The hook was first designed in grays, like the other samples; we switched it to muted color with grain because the gray looked flat.
Pacing: the camera travels editor → client's invoice → reminders → dashboard without a cut, so the whole payment cycle feels like one smooth step.
Voice: an American English voice, picked by ear from three candidates. The script was rewritten to sound like a person, not an ad, and a punny closing line, "Make every day Duesday", was dropped because it sounded like a generated ad.
No third-party brands: no banks, payment processors or real card logos; payment methods are just "Card" and "Bank transfer." Clients, projects and amounts are invented. Every claim in the script comes from the product brief.
A launch video has a few seconds to make a stranger care, often with the sound off. The same structure works for any launch: the frustration your users live with, then your real interface ending it, with the key moment (here, "Paid") as the image people remember. See our guide to Product Hunt launch videos.
For a client, we'd start from your website and a demo account or screenshots, and you'd get the full video, up to 60 seconds, 24 hours after the deposit, with three rounds of revisions — fast enough to fit a launch date. More on SaaS product videos.
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